Gucci lancia ‘Gucci Beauty’, un nuovo profilo Instagram dedicato alle opere d’arte sulla bellezza

  • 22 settembre 2018 |
  • 760 Views|
  • Cultura

Ritratti egiziani di 2.000 anni fa, volti nobili dell’Inghilterra elisabettiana, volti femminili di Diego Velázque, Botticelli, Rossetti, Bronzino, Boltraffio e tanti altri: sono queste alcune delle opere d’arte protagoniste di Gucci Beauty, il nuovo profilo Instagram di Gucci attivo dal 14 settembre.
Tutti i ritratti sono accompagnati da didascalia, descrizione e collocazione: provengono da collezioni private e musei, come le Gallerie degli Uffizi a Firenze, il Metropolitan Museum of Art di New York e il Los Angeles County Museum of Art.

Curato sotto la supervisione del direttore creativo Alessandro Michele, il nuovo account vuole presentare i tanti lati della bellezza femminile attraverso ritratti realizzati da artisti antichi e contemporanei.
Le opere presenti (che spaziano dall’Arte Contemporanea al Rinascimento, dall’epoca Pre-Raffaelita all’Arte Giapponese) vogliono sottolineare come il concetto di bellezza si esprime in modo diverso a seconda della cultura e dell’epoca storica. 

Nei primi post troviamo una descrizione accurata: “Questo è un profilo che vuole dimostrare come gli influencer non hanno, in fondo, nessuna età. Conta solo quello che, senza i limiti del tempo, hanno da dire”.

Gucci Beauty conta al momento 40.000 follower e, oltre a esprimere il concetto di bellezza, verrà probabilmente utilizzato anche come piattaforma per presentare i lanci della linea beauty della casa, le fragranze, i look dei fashion show e speciali collaborazioni con artisti.


Alcune opere d’arte su ‘Gucci Beauty’ 

 

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Title: Girl with Cherries, c. 1491 Author: Giovanni Ambrogio de Predis Museum: Metropolitan Museum of Arts, New York ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Pomona, the Roman goddess of fruit, serves as the symbolic subject of this 1491 painting in the collection of the @metmuseum. Initially believed to be the work of Leonardo da Vinci, the portrait is now most often attributed to Giovanni Ambrogio de Predis, a close follower of Leonardo’s work. The similarities abound, such as the subtle turn of her head and her distracted eyes. Leonardo loved the naturalistic movement of hair, clearly referenced here through the subject’s curls, depicted with full body and a shimmering golden light caressing each wave. #GucciBeauty #TheMet — @britticisms Marquand Collection, Gift of Henry G. Marquand, 1890

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Gucci launches #GucciBeauty with a series of artworks traversing gender, history and culture, guided by #AlessandroMichele’s vision of the world of beauty. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Title: Princess Elizabeth, Queen of Bohemia and Electress Palatine, 1613 Author: Unknown artist Museum: National Portrait Gallery, London ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The subject of this portrait at the London National Portrait Gallery, Queen Elizabeth of Bohemia, was married to Frederick V in 1613 with a wedding that nearly bankrupted the King — including the likely wedding dress in the painting, with its elaborate brocade of lace showing heraldic lions and unicorns. Frederick was elected King of Bohemia in 1619 but was defeated in battle in 1620. After her exile and Frederick’s death, Elizabeth became a patroness of the arts and commissioned portraits like this. The current British monarch, Elizabeth II, is her direct descendant 10 generations later. #GucciBeauty #NationalPortraitGallery — National Portrait Gallery, London

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Title: Portraits of two women, 1950 Author: Lois Mailou Jones Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Nearly every moment of #LoisMailouJones’s life was captured and shared through her paintings. Her style traversed the aesthetic landscape, first mimicking the work of the post-Impressionists and then drawing from the rich colors and symbols of Africa and Haiti, where she often traveled. In her portraits, Jones was known for her ability to capture the rich complexities of black skin tones, rendering her subjects (often her friends or students from Howard University, where she taught) as near three-dimensional figures. Styled in feminine blouses with red lips and curled hair, Jones manages to capture each woman’s beauty in this 1950 painting’s tight headshots. Jones suggests a familiarity and bond between the two only found through family or friendship. #GucciBeauty — @britticisms Lois Mailou Jones Pierre-Noel Trust

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Title: Vanitas, a young woman seated at her dressing table, 1632 Author: Paulus Moreelse Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ In his native city of Utrecht, Paulus Moreelse was a sought-after portraitist. He was especially appreciated for his rich use of color, often imbuing his figures with a lively, pink-cheeked vigor. One of his favorite genres was playfully sensual portraiture of young women with tousled blonde hair and overflowing décolletage. This privately held painting is a particularly memorable example, wherein he places the woman at her dressing table. Her gold jewelry is splayed out in pride on the tablecloth, an example of vanitas, a genre of painting meant to symbolize both the pleasure and ultimately futility of earthly delights. #GucciBeauty — @tatianaberg Johnny Van Haeften Ltd., London / Bridgeman Images

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Guided by creative director #AlessandroMichele’s vision of beauty, @gucci introduces the #GucciBeauty instagram account.

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